15 Years in Enterprise Web Development + 5 Years as an Artist + 15 Years as an Architectural Designer = Solid Foundation in Reading Clients Needs + Strong Design Skills + Solid Graphics Ability + Advanced Technology and Programming Skills.

At first glance you might think it odd that an Architectural Designer ends up being a web technologist. But it's not that crazy. Architects are trained first and foremost to be able to listen to clients and discern their needs, which usually requires a fair amount of  "reading between the lines" of what they tell you. You have to be able to quickly assimilate knowledge about their type of businesses or personal lives that you may not have much experience with. Then you process all this information, design some functional spatial relationships, add in some structure, make it pretty...and hopefully end up with a building that satisfies the needs of your client. I did all that for fifteen years, and got pretty good at it.

Moving into web technology fifteen years ago was a willful act undertaken with excitement to explore what was then a whole new industry with huge potential...the Internet. Skills learned as an architectural designer readily transferred to the new medium. You need to listen to clients and figure out their needs. Websites and web applications are fundamentally not much different than buildings in that they require good functional spatial relationships between the various components, programming needs good structure to work well, and it all has to be pretty. The fact that you create in cyberspace instead of on raw land and you use code instead of concrete doesn't alter the fact that fundamentally you are still combining listening skill + design skill + structure skill + graphic skill to create solutions that satisfy the needs of your clients.

In 1996 I joined with two partners to form Medseek Inc, and worked as Chief Technical Architect for more than twelve years to make it one of the largest providers of web services to the healthcare industry. Today Medseek provides strategic thinking and advanced web technology to more than 700 healthcare providers in the country. My personal contribution to that effort included conceptualization and creation of one of the first enterprise grade Content Management Systems, hundreds of web applications to go along with it, and helping guide clients through the brave new world known as the "web". Along the way I've provided web services to a diverse set of clients, including government entities, corporations, newspapers, community groups, and a variety of small and large businesses of many different types.

In 2007 I created a new company called izotz!create with a mission to help businesses do more business on the web, using new tools that make it faster and more cost effective than they ever thought possible.
 
All of this comes together in the strategic web services we provide to those who need it. Over thirty years experience in design...fifteen of those in high end web development + solid graphic skills + the ability to understand your needs + cutting edge web technology = a pretty potent combination when it comes to coming up with creative web solutions that help people do more on the web.